ESFT BUSINESS GROUP is formed by a group of companies, which have been set up with one single purpose in mind: providing a full range of services to companies engaged in the expansion of their export markets.

The synergy and economies of scale achieved by our business model allow us to provide cost-effective solutions from the initial stages of the market expansion process all the way to the outsourced managing of operations once the products have gained a foothold in the new territories.

Our solutions are provided in the form of customized partnerships. This means that solutions are crafted in a way that makes ESFT BUSINESS GROUP share the risks and the benefits of our cooperation.

For a better description of our solutions, please see graph 2 below.

Before you develop your own commercial policy, it is highly recommended for you to know what the competition is selling, at what price and under what conditions. Failing to do so has been the direct cause of many companies’ failures in their attempts at expansion.

Knowing your new target markets will allow you to know if your products or services are in a reasonable price range; whether your commercial offer is attractive to potential partners; whether competition products outperform yours, etc.

Once you know the key aspects and players of your market, we can craft together an initial proper commercial policy that tackles in advance any potential problem (price, image, incentives, etc) that appeared during the course of the MIR.

To put it more simply, by doing MIR you can do adjustments cheaply, because you do them before investments are made.

So don't skimp here: Saving money is a good policy, but this is just not the place to do it!

Pre-Market Stage tasks ESFT BUSINESS GROUP can perform for you are:

• Market Insight Research
• Entry Strategy
• Market Testing
• Advanced-stage Expansion Strategy

Each product or service is sold by different channels. Sometimes the simple “Manufacturer sells to Importer” distribution system works, but often this method delivers only disappointing results.

In order to compete with local players, exporting companies nowadays go one step further and take in their own hands the S&M (Sales & Marketing) of their products abroad. When the “Manufacturer-Importer” model doesn’t work, companies must set their “boots on the ground” in their new market, setting up a proper S&M infrastructure that will allow them to fight “mano a mano” with local producers or importers. This is the way big companies have done it for decades and this is the way smaller companies are currently doing it.

Sales & Marketing functions ESFT BUSINESS GROUP can carry out for you are:

• B2B and B2C , On- & offline sales channel development
• Point of sale management
• Brand management
• Promotional campaigns
• Sales fulfillment
• Invoicing & collections

By partnering up with us you benefit this way:

• Our experts assist you in creating an experience-based Sales & Marketing strategy, well tailored both to your target market and to your company’s realities.
• We provide the S&M infrastructure and staff. Don't worry about hiring locals, renting offices, finding talent, carrying out marketing campaigns, acquiring market connections, etc. You partner up with us, you immediately can count on all that.
• You acquire full control over the entire value chain of your products: Instead of trusting foreign importers and retailers to do things right, we carry out wholesale distribution, retail sales, product delivery and aftermarket services, all the while answering only to you!
• Whether your product requires a S&M structure with lots of Point of Sale activities or whether it needs more of the Telemarketing type of promotion, we are able to do it all for you.
• You acquire a local office address in your new target market with staff dedicated to promoting your products locally.

It is said that in the modern, globalized world, competition doesn’t take place between companies or between products. In a world where companies can buy and sell anywhere in the planet, competition takes place between a Supply Chain and a competing Supply Chain.

Supply Chain (SC) is the network of suppliers, manufacturers, distributors, retailers, IT systems and other stakeholders that participate in the process of getting your product manufactured and then transported all the way to the final buyer (sometimes located in the other side of the world and passing by several importers and distributors).

Supply Chains can be so complicated and involve so many companies and people that the total costs derived from it can produce up to a threefold increase in the overall cost of a product. An improperly run SC, can turn your product into an expensive proposition for potential partners in your target market, which in turn makes it hard to expand there.

Hence, it is easy to see why a SC has to be properly managed.

Logistics & Supply Chain Management tasks ESFT BUSINESS GROUP can perform for you are:

• Logistic network design & optimization
• Logistic operations management
• Demand & supply management
• Outsourced manufacturing & value adding
• International product sourcing

By partnering up with us you benefit this way:

• Logistics and Supply Chain design is at the heart of our firm. We specialize in designing, optimizing and constantly re-designing our clients’ Supply Chains in order to permanently adapt to changes along the distribution network. The main goal is always: make your products competitive.
• In your new markets, we can take care of managing the whole logistic process. All the way from your factory to the final buyer: we take care of imports, intermediate warehousing, outsourced value adding, wholesale and retail distribution, reverse logistics, invoicing, collections, data management, etc.
• Our solutions include a cloud-based Logistic Management IT Platform, which allows your company to visualize and monitor the current state of your inventories, pending deliveries, accounts payable, etc. needing only an Internet connection for this.

Imagine that after working with us to set up and operate a proper S&M strategy as well as a Logistic and Supply Chain network, your company has obtained a firm foothold in a new export market.

The online sales channels and the traditional retail sales points we designed and operate for you, are working just fine, products are being distributed according to plan and sales are only expected to pick up.

But then it turns out that online clients and local retailers require a local contact point to which they can call or write to enquire about certain features of your products. They have questions regarding delivery times, guarantee terms, manufacturing practices, future promotions, etc.

In order to attend to the local buyers’ requirements and provide a proper degree of service, we can provide Customer Relationship Management, or CRM services in local language, that take care of the following functions:

• Customer care helpdesk
• Warranties and complaints management
• Technical helpdesk
• Customer retention campaigns
• Maintenance & Service
• Returns

Additional to these first-line functions, our CRM service delivery centers take care of:

• Reporting to our clients daily about buyers’ and partners’ comments and requirements.
• Helping develop strategies to better serve clients and attend to their enquiries.
• Carrying out customer surveys in order to find out more about clients’ perception about your products.
• Contacting potential new clients and partners to persuade them to cooperate.
• Performing Customer analytics to unlock the full potential of our CRM services.

By partnering up with us for CRM solutions, you benefit this way:

• Highly trained agents, speaking in the local language of your buyers and partners take care of all the direct contact needs of your expansion efforts.
• We help you develop an ever improving customer care strategy that maximizes level of service while minimizing operative costs.
• Our CRM solutions are provided over a cloud-based IT Platform, which allows you to monitor the situation of your clients 24/7 with simply an internet connection.